Welcome to the glossary; in-depth explanations of everything I do.
Photography is the key component to having a successful online presence. High quality images are the best investment you can make for your business - these are what will be the first impressions of the majority of your potential customers.
Let's find your vibe.
Branding, just like photography, makes a huge difference in the amount of customers you have - especially with the younger generations. For each client I work with, I offer different options for fonts and colours used in graphics as well as editing used for photos - of course matching with the logos/website content you might already have.
PART I - ENGAGEMENT
Engagement refers to how your social media account is engaging with your current followers and potential followers. For a lot of consumers, followers and the way the account is interacting with them will mean credibility.
PART II - POSTING
Posting on Instagram is recommended to be done 3-7 times a week. Hashtag optimization, colour coordination to make your feed attractive to the eye and reel video creation are all included in this category.
Consistency Is everything.
One of the most important aspects of having a successful business social media account is to have branding that carries through everything, from your images, to your website, to your graphics. Attractive graphics are ideal for stories, or for incorporating into your feed for purposes such as pricing posts, giveaways or sales.